RALEIGH, N.C.; May 24, 2022 – Veranex today announced the expansion of the company’s leadership team with the additions of Patricia Deverka as Senior Vice President, Commercial Strategy & Market Access; Amanda Briscoe as Senior Vice President of Business Development, and; Joanne Woolfall as Senior Vice President of Global Human Resources.
Dr. Deverka brings a deep understanding of HEOR (Health Economics Outcomes Research) and market access strategy in the precision medicine space. She will oversee the development of health economic studies, RWE (Real World Evidence) studies and patient-centred outcomes research to support value propositions for advanced diagnostics, medical device, and biopharmaceutical innovators in precision medicine. Dr. Deverka was most recently the Deputy Director and Senior Researcher at the Center for Translational and Policy Research on Precision Medicine, UCSF. Her background also includes leadership roles in HEOR with Medco Health, Janssen, and Abbott. Dr. Deverka is widely published on diverse topics such as precision medicine, payer coverage decision-making, and patient engagement in research. Dr. Deverka earned her Doctor of Medicine from the University of Pittsburgh School of Medicine and completed her Preventive Medicine residency at the University of Maryland at Baltimore. She also has a Master of Bioethics from the University of Pennsylvania and a Master of Science in Preventive Medicine from the University Maryland. Most recently she completed a policy fellowship at Duke University in Genome Sciences and Policy.
“I am thrilled to join Veranex, and I am deeply passionate about this opportunity to advance the clinical integration of genomics and precision medicine by working directly with medical product innovators on the development of robust evidence of value (outcomes/cost) for patients, providers, payors, and other policymakers,” said Dr. Deverka. “I believe Veranex’s platform, strategy and data-driven approach – as well as our team of talented and dedicated individuals – will provide our clients with the tools necessary to achieve this objective.”
Amanda Briscoe joins Veranex in a corporate-level role with responsibility for leading cross-selling of all Veranex service offerings. Amanda is a senior sales and marketing executive with an outstanding track record of leading global commercialization success within the medical device industry. Her experience includes over 10 years as Vice President of Global Market Development at Musculoskeletal Clinical Regulatory Advisors (MCRA) and chief commercial roles with medical device manufacturers and varying advisory business services. Amanda will leverage her robust network of relationships with manufacturers and the investment community to support due diligence, product development, clinical research programs, regulatory affairs, and reimbursement strategy for Veranex. Amanda received her Master of Science from Tufts University School of Medicine.
“It is quite the honor to lead our integrated business development efforts at this exciting time in Veranex’s growth. I look forward to working proactively with the talented and passionate teams to advance the Company as it continues to evolve its business and commercial service offerings that are well suited for the healthcare industry,” said Amanda. “I am confident that our cross-functional, customer-centric focus will not only drive sustained market leadership but increase stakeholder value.”
Joanne Woolfall conducts strategic planning at Veranex to promote workforce productivity, organizational efficiency, and effectiveness. She also ensures that the organizational design and rewards structure reflects the dynamic business operating environment. Joanne leads the HR function in analysing and evaluating employee performance, identifying gaps, and creating strategies to cultivate talent and improve performance at all levels of the business. This includes leadership, employee development, and future business growth with a particular focus on talent, business culture, and company culture. She joins Veranex with more than 25 years of experience in Executive HR roles with Safeguard Medical, Breg Inc., and Solera Holding Inc.